The pandemic took a serious toll on the event industry, but quinceañeras are now coming back in full force and more.
While families found creative ways to celebrate during the height of the pandemic, quinceañeras – the traditional Hispanic 15th birthday celebration and one of the biggest celebrations in Hispanic culture – are slated to have their biggest year ever in the US in 2022.
“What I saw in the midst of all the COVID madness was a group of people who shared the same goal: keeping our traditions alive and not letting them fall through the cracks,” said Yuliana Gamez, Customer Success Manager at Mi Padrino. “Our community is filled with strong people who are ready to get back to normal life and find ways to celebrate and keep our traditions alive, no matter the circumstances.”
Around 500K quinceañeras are anticipated in the US next year from girls turning 15 alone, and another 200K quinces-turned-Sweet 16’s are anticipated from events that were postponed this year – a trend so popular that it got widespread recognition in a nationally televised Uber commercial.
As a result, quince vendors are getting the most leads they’ve ever gotten before. While 2020 took a big toll on these businesses, and many unfortunately weren’t able to survive, those that did have been inundated with work and will continue to be through the rest of this year, next year, and beyond.
“We’ve already booked more quinceañeras next year than we have ever before,” said Ricardo Gil, owner of Pedregal Reception Hall in Houston. “The past few weeks have been slow with cases rising from the Delta variant, but we’re hoping that doesn’t affect business in the long run.”
Venues, caterers, DJs, photographers, and mariachis alike are already finding themselves booked every weekend next year – in some cases, multiple times – and especially in those warmer climates where the event industry doesn’t suffer from nearly as much seasonality.
And while this particular surge in quinces next year may be a bit of an anomaly driven by the pandemic, the Hispanic population is only continuing to grow in the US, so we’ll likely see more and more quinces across the country for many years to come.